The History

In a land far, far away from ballrooms, pews, and aisles, budding photographer Callie Murray began to get her feet wet in the world of weddings.

It just so happened that Callie had a few brilliant and talented friends who were embarking on new wedding industry ventures of their own. Seeing as their target clients were the same (blushing brides to be), Callie asked herself, “What better way to help brides discover amazing wedding opportunities and showcase my friends’ talents than to throw the ultimate wedding?!”[/onethird]

The goal became creating an event that brides and singles alike would walk away from thinking, “That was the best wedding ever! I want mine to be like that one! I have to have _____ be a part of my wedding!”

In 2008, that first NotWedding confirmed her idea and she thought to herself, “Why stop now?” After all, vendors said that the networking and exposure they gained helped them to launch their brands, build significant relationships within the wedding network, and set them up to be on the forefront of this competitive industry; and the response from the guests, well the proof’s in the pudding, or whatever the bride decides to serve for dessert!