The Event

Complete with dinner and drinks, an emotional ceremony and a dance-party reception, The NotWedding has become a killer alternative to a bridal show. The hand-selected vendors perform their services as they would at a real wedding, and the “wedding guests” get to hear the music, taste the cakes, and smell the flowers… while enjoying a night of great food, dancing and surprises, leaving brides-to-be saying “I want my wedding to be just like that!”.

For brides and grooms, the event serves as a source of inspiration, a resource in finding trusted wedding vendors and an emotional reminder to plan for what comes after the wedding: a marriage! For participating wedding vendors, the event exposes their business to new referral sources, while also exposing each vendor to a wealth of inspiration, resources and confidence to take their business to the next level.

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46TheLongFarewellNW084photos by the long farewell

The History

In 2008, aspiring wedding photographer Callie Murray was looking for a way to effectively build her new business. With the goals of promoting small businesses, inspiring brides & grooms and encouraging solid marriages, she rallied her wedding industry friends together to create the ultimate wedding experience: a perfectly planned “wedding” where brides-to-be could actually see vendors in action.

The inaugural NotWedding was a hit, and it became an annual event in Atlanta. Callie has since been joined by an amazing team of people who have helped bring The NotWedding to multiple cities across the country.

The Not Wedding 2011 from White Dress Media.

The Not Wedding – Nashville 2013 from Matt Giesler on Vimeo.

The 2nd Orlando NotWedding from Bright Frame Films on Vimeo.


The Team

Callie Murray, Founder/CEO
Callie started The NotWedding in 2008 and has been blessed by steady growth of the company in the midst of cross-country moves with her Navy husband and the births of her two little girls. Callie currently manages the staff and handles the big-picture elements of The NotWedding: where we’re going next, who’s taking us there, what we are going to do when we get there…

Michal Whitlock, Director of Production
Michal was the first person we ever hired at The NotWedding, so she has essentially done every job in every capacity at some point. She oversees production and works to make our events as smooth as possible. She is the proud mama to little guys Pace and Whit.

LaBruce Trammell, Marketing Director
LaBruce was actually the NotBride at our first ever Charleston NotWedding, and we were so impressed by the way she networked and recruited engaged friends to come that we knew we needed her on our team! LaBruce manages our media partnerships and marketing efforts, and she ensures that each event is packed with great guests who are ready to wedding-plan and party.

Julia DeBruler, Director of Administration
Julia is basically The NotWedding Headquarters. She handles the emails and all the behind-the-scenes stuff that keeps The NotWedding in motion, and she holds the fort at The NotWedding office M-F. She also heads up a few special projects like our Intern Program.

Natalia Curran, Account Executive
Natalia has a Masters in Social Work, so people are her specialty. She loves getting to know our vendors and truly figuring out what they need in their businesses and how The NotWedding can meet those needs. Chances are, you’ll love her immediately.

Austin Hubbard, Account Executive
Austin has worked in corporate event planning for years, and she has this incredible way of being positive and fun while somehow remaining so calm (isn’t that exactly what you want in someone handling the details of your party?!). Austin is in charge of bringing on stellar vendors in a number of our cities.

Jamie Bohlin, Account Executive
Jamie is the reason The NotWedding finally decided to expand outside of its hometown in Atlanta. Thanks to some (respectful and professional!) persistence on Jamie’s end, we were convinced that The NotWedding could in fact happen abroad. Jamie is the owner and lead coordinator of Cape Cod Celebrations, and she is a master at finding awesome vendors.

Samantha Cole, Production Manager
Samantha has a way of making you feel valued and important. Couple this with her attention to detail and her years of experience in wedding coordination and you have a girl who can produce the heck out of a fake wedding.

Liz Franklin, Production Manager
Liz has a background in Public Relations, and when that is combined with her love for people and small businesses, she becomes an excellent vendor “coach” whose aim is to guide our vendors through The NotWedding process so that they can get all that they can out of the experience.

Allie Webber, Production Manager
Allie is a NYC-transplant from Georgia who is this trendy little bundle of great ideas and hard work, and we’re thrilled to have her manage the production of the events in the Northeast. She is in charge of finding venues and coordinating with vendors to make things happen!

Ashley Moore, Account Executive/Production Manager
Ashley is one of those people that you look at and wonder how in the world she does it all, and all so well! She’s a mama of two littles ones, the owner of Events by Ashley and she is in charge of our Wichita and Kansas City NotWeddings.