Complete with dinner and drinks, an emotional ceremony and a dance-party reception, The NotWedding has become a killer alternative to a bridal show. The hand-selected vendors perform their services as they would at a real wedding, and the “wedding guests” get to hear the music, taste the cakes, and smell the flowers… while enjoying a night of great food, dancing and surprises, leaving brides-to-be saying “I want my wedding to be just like that!”.
For brides and grooms, the event serves as a source of inspiration, a resource in finding trusted wedding vendors and an emotional reminder to plan for what comes after the wedding: a marriage! For participating wedding vendors, the event exposes their business to new referral sources, while also exposing each vendor to a wealth of inspiration, resources and confidence to take their business to the next level.
photos by the long farewell
In 2008, aspiring wedding photographer Callie Murray was looking for a way to effectively build her new business. With the goals of promoting small businesses, inspiring brides & grooms and encouraging solid marriages, she rallied her wedding industry friends together to create the ultimate wedding experience: a perfectly planned “wedding” where brides-to-be could actually see vendors in action.
The inaugural NotWedding was a hit, and it became an annual event in Atlanta. Callie has since been joined by an amazing team of people who have helped bring The NotWedding to multiple cities across the country.
The Not Wedding 2011 from White Dress Media.
Callie Murray, Founder/Owner
Callie started The NotWedding in 2008 and has been blessed by steady growth of the company in the midst of cross-country moves with her Navy husband and the births of her two little girls. Callie currently handles national partnerships for the event as well as handling the big-picture elements of The NotWedding: where we’re going next, who’s taking us there, what we are going to do when we get there…
Michal Whitlock, National Director
Michal is basically The NotWedding Headquarters. She handles the emails and all the behind-the-scenes stuff that keeps The NotWedding in motion, and she’s the boss(wo)man of our regional directors. She is the proud mama to a little man named Pace with another baby on the way. If you have a generic NotWedding question, contact Michal at email@example.com.
Ashley Buzzy McHugh, Creative Director
Ashley’s main goal is to make sure the creativity of each NotWedding keeps vendors excited and brides inspired. She develops the themes for each city and creates the Inspiration Boards we supply our vendors with. She manages our branding, website, marketing materials and advertising campaigns. She also works on design, calligraphy and paper goods for many other clients, and you can view her work at www.ashleybuzzymchugh.com.
LaBruce Trammell, Marketing Director
LaBruce was actually the NotBride at our first ever Charleston NotWedding, and we were so impressed by the way she networked and recruited engaged friends to come that we knew we needed her on our team! LaBruce manages our media partnerships and marketing efforts, and she ensures that each event is packed with great guests who are ready to wedding-plan and party.
Jenna Chancey, Regional Director
Jenna interned with The NotWedding during her senior year at UGA, and we were blown away by her work ethic, her contagious positive attitude and her dance moves (you’ve gotta see her Wobble). Jenna loves hearing about new vendors and why they’re in business, and she is in charge of bringing on vendors with “products and personalities we can believe in” in many of our cities.
Austin Hubbard, Regional Director
Austin has worked in corporate event planning for years, and she has this incredible way of being positive and fun while somehow remaining so calm (isn’t that exactly what you want in someone handling the details of your party?!). Austin is in charge of bringing on stellar vendors in a number of our cities.
Jamie Bohlin, Regional Director
Jamie is the reason The NotWedding finally decided to expand outside of its hometown in Atlanta. Thanks to some (respectful and professional!) persistence on Jamie’s end, we were convinced that The NotWedding could in fact happen abroad. Jamie is the owner and lead coordinator of Cape Cod Celebrations, and she is a master at finding awesome vendors.
Samantha Cole, Production Manager
Samantha has a way of making you feel valued and important. Couple this with her attention to detail and her years of experience in wedding coordination and you have a girl who can produce the heck out of a fake wedding.
Allie Webber, Production Manager
Allie is a NYC-transplant from Georgia who is this trendy little bundle of great ideas and hard work, and we’re thrilled to have her manage the production of the events in the Northeast. She is in charge of finding venues and coordinating with vendors to make things happen!
Ashley Moore, Regional Director/Production Manager
Ashley is one of those people that you look at and wonder how in the world she does it all, and all so well! She’s a mama of two littles ones, the owner of Events by Ashley and she is in charge of our Wichita and Kansas City NotWeddings.