- April 11, 2014
A girl after our own paper-loving heart, Ellen of El’s Cards is one genuine and talented vendor. Her willingness to get to know her clients and share their story through watercolor and calligraphy design is unique…and quite beautiful. We were thankful to have El’s Cards as a part of the very 1st Boston NotWedding.
“Ellen showcased such a range of paper goods from maps, to bookmarks, to calligraphy on every invitation! She was such a joy to work with and clearly loves what she does. It is apparent in her work and her vibrant personality.”
Allie Webber, Boston Production Manager
What is your argument for paper products in this modern day?
It is such a special feeling to open the mailbox and see something arrive with a hand written address. Then to open it up and find a colorful note or a card…or especially a beautiful wedding invitation. It just doesn’t compare to getting an email. When I receive something like that, it makes my day. I know that someone took the time to send it just for me. Using lovely stationery is an affordable luxury that makes a big impact on the recipient. As a girl, I was always encouraged by my Mom to write thank you notes when I would receive a gift. This is a courtesy that is timeless, and makes a huge impression. I actually just received a hand written thank you note from a recent bride for creating her invitations. It’s a thoughtful token of appreciation, but it means so much to be on the receiving end of someone taking the time to write!
What is the most important thing you have ever done for the success of your business?
The most important thing I have done is to be true to myself. I love what I do! And I love people. Through the years, I have met all types of people who have had ideas about how I could be running my business. They have made suggestions about what I could be doing or what they think will be popular to sell. My response is to smile and nod (and sometimes take it under advisement). But I know what my strengths are and it seems right to keep working on what I am good at as opposed to branching out into too many different directions. I attended a fabulous workshop last December with some other wedding professionals and the leader of the group said something really great. She said that any time someone makes a business suggestion, we need to say to ourselves “Is this in line with my vision for my company?” If we have a true vision of where we want to go, the answer will always be clear.
What has been your favorite part of the NotWedding experience?
First of all, I felt honored to be included in the day. It was wonderful to be surrounded by such creativity. For me, it really comes down to the people and relationships we can build. Meeting the other vendors and organizers was wonderful! It felt like we were all on a big team to create the perfect wedding. And then meeting the couples was fun, too. Everyone was happy to be there and there was a palpable energy going through the rooms. So many lovely details and it all came together flawlessly. I work alone in my studio most every day, so to be out meeting others and seeing what they do and getting to chat has been a great experience.